Matthew Goff is the Founder and Chief Investment Officer of the Goff Financial Group, an SEC-registered, fee-only investment advisory firm.   Mr. Goff’s team includes highly qualified advisors with industry designations such as CFP, CIMA, CFA, and a combined industry experience of over 100 years.

 

After graduating from the University of Texas at Austin with a major in finance in 1993, Mr. Goff began his career in financial services at Lehman Brothers.  Mr. Goff learned early on in his career how the financial interests of banks, brokerage firms, insurance companies, and their financial advisors would often conflict with the best financial interests of their clients.  Based on this experience, Mr. Goff founded The Goff Financial Group in 1994 with one simple goal in mind: Eliminate potential conflicts of interest by delivering objective financial advice and management on a fee-only basis.  This goal has guided the firm with continued success over three decades, as the firm has grown to over 200 clients nationwide and total assets under management of over $500 million. The Goff Financial Group is an accredited business with the Better Business Bureau with an A+ rating.